Google Maps SEO: 12 Strategies to Get Found Locally

Google Maps SEO: 12 Strategies to Get Found Locally

We selected a SEO Anomaly representative sample of queries, some with as few as one search term (“hdtv”), others as long as five (“oklahoma city outlet mall stores”) and everything in between. We then extracted the top 50 ranked search result URLs for each query, assembling a list of 100,000 total pages to evaluate. WebP, an increasingly popular format, offers superior compression rates while maintaining high quality, further enhancing page load speeds. Moreover, alt text improves accessibility for visually impaired users who rely on screen readers, ensuring an inclusive user experience. High Google rankings lead to more organic traffic, which is one of the most significant sources of web traffic.

seo ranking factors

+ Positive Brand Ranking Factors

  • The focus points of SEO in 2025 are still high-quality content and technical factors like site speed, security and mobile parity.
  • In essence, running Local Services Ads is about taking a proactive step towards improving your local rankings.
  • In their quest to provide searchers with the best answers to their queries, search engines like Google parse your website’s content to determine its quality.
  • In short, you want your website to be the one that most completely satisfies the user for their given keyword.
  • The upload frequency indicates how often videos are uploaded to a channel.

By default, search engines assume they can index all pages, so using the “index” value is unnecessary. The robots meta tag can be used within the of the HTML of your webpage. The following are the most common meta directives, along with what situations you might apply them in. You can tell search engine crawlers things like “do not index this page in search results” or “don’t pass any link equity to any on-page links”.

For example, backlinks from trustworthy and high-authority websites like The New York Times boost your chances of ranking higher. Let’s dive into the SEO ranking factors we think will help your startup business rank higher in Google’s search results. Discover actionable steps to amplify your brand’s online presence, drive organic traffic, increase lead quality, and accelerate business growth.

seo ranking factors

Implementing Structured Data

But as these are exactly the ones most likely to pass the least value, it’s worth it to go after something better. But for newer sites, and sites without a lot of authority, over-optimization can be a real drag. We won’t cover each element in detail here, but earning as many clicks as possible by optimizing these elements will go a long way. Each of the resources below should help to improve your CTR, and ultimately, your traffic. A huge hunk of Google’s job is simply spent trying to figure out what your content is “about.” This is easy for humans, but hard for computers. To accomplish this, they employ a lot of advanced techniques like Natural Language Processing (NLP), phrased-based indexing, and machine learning.

seo ranking factors

You want to prioritize keywords that score at least a 2 and above. Just because a keyword exists doesn’t mean it’s the right one to target. Want to see how Chatmeter can help your business dominate Google Maps?

YouTube SEO study finds common factors shared by top-ranked videos. You can use this part of the guide to optimize your site for Bing traffic if a chunk of your target market use Bing. Either way, using the new submission tools means getting your sites indexed FAST. You can actually submit your URL’s to its search engine for crawl control and then indexing. They place a lot of emphasis on title tags but keeps the user-engagement signals in mind. You should only have one H1 tag per page to establish the main topic.

seo ranking factors

#4 – Keyword Stuffed Meta Tags

Google might even pick these lists and show them as featured snippets or AI Overviews if your keywords match a search query. In this article, I’ll take a closer look at 10 factors that are sure to improve your rankings. If you haven’t addressed all of these items, try to take action as soon as possible.

The Google algorithm doesn’t rank just any high-quality content at the top of search results. Grid My Business shows map pack ranking positions for a keyword in the area around your business. It’s freemium and is useful for understanding if and where local searchers are likely to see your business.

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