25 Jun Improve Your SEO With These Best Practices and Expert Resources
According to BrightEdge, 53% of all site traffic comes from organic search. And around 70% of online marketers think SEO is better than PPC (pay-per-click) for generating leads. Implement responsive image techniques, delivering different image sizes based on the user’s device and screen size. This prevents unnecessary loading of large images on smaller screens, enhancing mobile performance. You’ll need to specify image dimensions, choose suitable file formats (WebP offers superior compression), and compress pictures without sacrificing quality.
- Use our step-by-step guide to grow organic traffic on a budget.
- Use the meta to encourage clicks, which will drive traffic and lead to more business.
- Including keywords in your URL can signal to Google what your page is about.
White hat vs black hat SEO
There are two ways to use The Google Keyword Planner as a keyword generator. But it’s kind of hard to pull out the best questions that people are asking. Many of these elements can be optimized after you’ve published your content. Except for the URL, which you should avoid changing unless absolutely necessary. Now let’s say your website only occupies one spot in Google, with the rest occupied by competitors.
What are the key elements of on-page SEO?
This credibility not only encourages visitors to return to your site but also makes other websites more likely to link to your content, further boosting your SEO efforts. Think of each backlink as a vote of confidence from one site to another. The more votes (or backlinks) a web page receives, the more trustworthy it appears to search engines, which can significantly impact its ranking in search results. What I particularly appreciate is how granular you can get with the analysis.
Organic Search Traffic
Well, the truth is there is more to it than just answering a question and hoping for the best. Website authority plays a big part in it, and your content needs to be high quality too. If you run a marketing agency for example, you might analyze results across client accounts to identify trends — information your competitors don’t have.
To give you an idea of how this works, here’s a quick overview of a few popular backlink building techniques. If you’re an Ahrefs user, you can also use the Indentify intents AI feature to see the type of search intent that gets the most traffic. These are important questions to answer before you start creating content because Google evaluates content relevancy based on how well a page serves search intent. SEO works by creating high-quality, relevant content with good UX about things people search for, and then proving to Google it deserves to rank.
Most of the time, I either run a full site crawl or focus on a specific list BHS Links of URLs. It lets you track keyword performance, impressions, clicks, and average positions over time. Topic clusters show me how well my keyword-based content categories are performing.
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